
Hi, I’m Gayle Kalvert.
I build bold brands and honest conversations.
—
Founder & CEO of Creo Collective
Host of Work In Progress


I’m Gayle — a founder, podcast host, advocate for women, and mom navigating the beautiful chaos of building something that matters. After two decades working my way up in the corporate world, I took a leap and built Creo Collective, a marketing agency that helps B2B brands grow with purpose. Along the way, I launched Work In Progress, a podcast about the parts of success we don’t usually talk about.
At Creo Collective, we believe that B2B doesn’t have to mean boring. We help brands find their voice, tell their story, and build marketing that actually works.
Creo Collective is a full-service marketing agency built for B2B tech companies that want to break through the noise. From strategy to storytelling to systems, we help you connect with your customers and prove your value.


Each week, I dive into the real stories behind the highlight reels — solo episodes and honest conversations about career, money, motherhood, ambition, and identity. Because life isn’t polished. It’s a work in progress.
“Work In Progress” is a podcast for women juggling a lot — and wondering if they’re the only ones barely holding it together. Spoiler: You’re not.


Is It Just Me?
A solo episode on the
pressure to have it all together

The Leap
What happens when you stop building someone else’s dream

Real Talk with
[Guest Name]
Money, marriage, and identity unfiltered
FEATURED EPISODES
INSIGHTS
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What I’ve Learned Leading a Creative Collective
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The Conversation That Changed My Career
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Why “Balance” Might Be a Lie
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